Okay, so let’s talk about how to monetize your stream. Now if you’re a partnered broadcaster, this is probably only gonna apply to you guys that work on platforms that give you this opportunity. Rolling advertisements live, while you’re playing, forcibly make your audience watch an advertisement. This is pretty straightforward, it’s up to you guys whether or not you want to do this. If you have a perk in doing so on the platform you’re streaming from.
But more importantly, think about how this affects your channel. I personally do not roll advertisements while I’m mid-stream, simply because those are opportunities where your viewers might not want to watch an ad. They came here for gameplay. They came here for you. If you’re dishing a 30 second ad in their face every 15 minutes, every 30 minutes, that’s gonna probably turn off some viewers. They’re probably gonna click out, they’re gonna watch someone else, they’re gonna look for that content. They’re not gonna sit there to watch commercials. That’s not what most of the audience comes to Twitch to do, or whatever platform you’re streaming on. Think about how rolling ads mid-stream, mid-content, can affect you before you decide to monetize in that direction. Sometimes less can be more and it’s something to think about.
There are other ways to monetize. We talk donations, this is where we get into people providing you with the income that they make. They can donate to, let’s just say make a goal that you’re trying to hit to support you, to make you do something. There’s different ways to bring in income, bring in donations and incentivize support from your community. Now, there are setting goals to work toward equipment, or work toward responsibilities and that’s totally up to you. A lot of the live stream community, you’ll find, finds this to be a norm. There are a ton of streamers relying on their communities to bring in some kind of … Pitch in that extra support, put that foot forward to back them up and help them on their journeys of being content creators. You can’t expect anything, but sometimes just throwing a number out there can definitely push the envelope on the donation, on the purchase, to help you out.
Mainly sometimes it’s because it’s that transparency. It’s them knowing what their giving their money to you is gonna do for you. It’s pushing for a cause, whether it be let’s just say paying your light bill. They understand that you need to get that done and sometimes just seeing that quota up there, they’re like you know what, all right I got five to pitch in, I know where it’s gonna go. This is something that I want to be a part of, someone that I want to help because I enjoy that content.
Now let’s talk about other ways you can possibly monetize your channel, push your brand further. Think about creating some merchandise. Open up a store. Work with Tee Spring to create a small campaign to sell five, 10 shirts. Create a nice little logo. These are little ways that you can just boost up some extra income. Why not get some really cool tshirts. If Twitch did these hoodies for two weeks only at a certain time in the month and they were exclusive, people are gonna go out and buy them. I’m gonna buy one and people in your community will feel the same way. Your little 50, 100, 200 viewers might see this opportunity, aw snap dude, that’s really cool. I want to get a tshirt to support my boy, I want to buy that. I want to have that logo, I want to be a part of the movement.
That’s why it’s important to create a strong brand, represent yourself and definitely get in tune, get in touch with your community. Figure out what opportune times, especially around holidays, summertime. There’s definitely big times where you can take advantage and make really successful campaigns. Monetize during certain times of the year and just really have a good turnaround from the time and the content that your producing.