As the digital realm of gaming continues its exponential ascent, Kwalee, a powerhouse in the development and publication of games across mobile, PC, and console platforms, globally and in the UK, has made a strategic move. They’ve announced the integration of John Wright into their ranks as the Vice President of Mobile Publishing. This move is predicted to enhance their prowess in the competitive mobile gaming landscape.

John Wright Powers Up Kwalee’s Mobile Publishing Quest

John Wright is not a new name in the mobile arena. With a solid 15-year legacy in the sector, Wright rapidly advanced in his roles at ironSource, a renowned entity dedicated to app monetization and distribution. This growth trajectory led him from the bustling streets of London to the strategic nerve center of ironSource in Israel. 

But that wasn’t the end of his adventures in the mobile cosmos. Back in the UK, he ventured into the startup universe, leading Luna Labs, a mobile app promotion powerhouse. His leadership formula? It was evident in the meteoric rise Luna Labs enjoyed. The circle of his career connected when ironSource acquired Luna Labs. This acquisition saw him take up the mantle of Head of Operations for Luna. Furthermore, as ironSource merged with Unity, he transitioned, carving a niche as the Head of Client Success for the Luna division within the expansive Unity ecosystem.

Kwalee isn’t just about games; it’s about dreams, ambitions, and the relentless pursuit of perfection in the gaming world. This dedication is clear from their recent monumental feat of achieving a staggering 1 billion downloads this year. Add to this their glittering accolades – the Best Publisher awards from esteemed bodies like TIGA and Mobile Game Awards last year. 

With such a legacy, it’s evident that their in-house team has the Midas touch when it comes to churning out mobile gaming hits. Their unique strength lies in their adeptness at aiding developers in magnifying the potential of their games, all thanks to their deep-rooted expertise in game design, monetization, and marketing strategies.

Now, with John Wright joining the squad, the gaming community is buzzing with anticipation. John, with his rich tapestry of experiences and achievements, is anticipated to turbocharge Kwalee’s mobile publishing endeavors. He’s set to redefine the paradigms, focusing on elevating the support structure for developers, refining operational processes for an enhanced global outreach in mobile gaming, and ensuring that Kwalee remains the prime hub for game developers, especially in the UK.

In the ever-evolving universe of gaming, where innovation meets passion, Kwalee’s alliance with John Wright is a testament to their commitment to gaming excellence. Game enthusiasts and developers alike, brace yourselves – the best is yet to come!